At TUTTOFOOD, buyers decide with their palate before they read your catalogue
TUTTOFOOD brings retail chains, importers and foodservice buyers to Milan to taste, compare and negotiate. A stand for TUTTOFOOD that only shows packaging on a shelf gives them little reason to stop.
The kind of stand TUTTOFOOD buyers remember combines a working tasting counter, a product wall people can scan at a glance and a quiet corner where the price list comes out.
The audience you are building for
- Next edition: 8–11 May 2028 at Fiera Milano, Rho
- 123,000 visitors at the 2026 edition, 27,000 of them international
- 5,000 brands exhibiting, around 30% from abroad
- 4,000 international buyers from the US, Latin America, Asia, the Gulf and Europe
- 10 halls and 82,000 m² of fully booked space
What the stand has to deliver
- Tasting and show-cooking points with water, power and extraction planned in advance
- Chilled and ambient display that keeps product looking right for four days
- Meeting space for buyers, separate from the sampling crowd
Those are services and plumbing as much as design, and they are exactly what our own workshop and build crew take care of.
Turnkey service for your TUTTOFOOD stand
From the first layout to the last day in Milan, one team handles stand design, joinery, transport and installation at Fiera Milano Rho.
You keep a single contact throughout, which is what makes the difference when a food stand needs fridges, sinks and power points in exactly the right place on day one.
Design
Collaborative briefing, a strategy built around your visitor and a photorealistic 3D render of your space.
Manufacturing
In-house joinery and manufacturing with premium, high-quality and sustainable materials at our own workshop.
Build & install
Transport and coordination to Fiera Milano Rho, on-site build and dismantling by our own crew, and dedicated support throughout the show.
Food and beverage stands we have built
Our portfolio includes stands for food brands at Alimentaria and SIAL, plus seafood and cold-chain exhibitors. See all our food trade fair work, or our stands for Seafood Expo Global.
Three kinds of food exhibitor, three different stand briefs
TUTTOFOOD covers the whole agri-food chain, and what the stand has to solve changes with the product you bring to Milan.
Fresh and chilled products
Cheese, cured meats and seafood need cold display and a lot of power. We plan refrigerated counters and circuits with the organiser before the design is closed, so the product stays at temperature and the stand never trips a breaker mid-show.
Packaged food and grocery brands
A wide range of references has to be readable from the aisle. We build product walls and modular shelving that group lines by category, with closed storage behind them so restocking never interrupts a buyer conversation.
Beverages, wine and coffee
Drinks sell through the glass or the cup. We design bars and tasting counters with water supply and glass-washing space built in, placed so a queue for samples does not block the rest of the stand.
A stand you can bring back to Milan
A modular build is stored and serviced between shows, then returns with new graphics and layout, which makes sense for brands that exhibit at TUTTOFOOD and other food fairs in the same year.
TUTTOFOOD stand FAQs
What food and beverage companies usually ask us before booking their space at Fiera Milano Rho.
When is TUTTOFOOD 2028?
TUTTOFOOD 2028 takes place from 8 to 11 May 2028 at Fiera Milano, Rho. The previous edition ran from 11 to 14 May 2026.
Can the stand include a working kitchen or tasting area?
Yes. We design sampling counters and show-cooking points with water, drainage, power and extraction, and agree the technical requirements with the organiser before the build.
Can you install fridges and chilled display counters?
Yes. We integrate refrigerated counters and display units into the joinery and size the electrical supply for them, so chilled product stays at temperature for the four days of the show.
Do you handle transport, build and dismantling at Fiera Milano Rho?
Yes. The stand is manufactured in our own workshop, and our crew takes care of transport, on-site build, dismantling and support throughout the show.
How much does a TUTTOFOOD stand cost?
It depends on the size of your space, the amount of equipment you need and the finishes you choose. Tell us your plot size and what you plan to serve and display, and we will send a fixed quote before design work begins.
Can the same stand be used at other food fairs?
Yes. We build modular structures that can be reconfigured for different plot sizes, so the same stand can travel from TUTTOFOOD to other food and beverage shows with new graphics.
TUTTOFOOD takes place at Fiera Milano Rho
TUTTOFOOD, organised by Fiere di Parma and Fiera Milano, gathers the food and beverage industry at Fiera Milano, Rho from 8 to 11 May 2028. We produce your exhibition stand in our own workshop and install it in Milan with our own crew.
Exhibition stand design and build in Milan
Fiera Milano Rho runs a busy calendar of major trade shows, with build slots allocated hall by hall. Arriving with an exhibition stand that has already been pre-assembled and tested in our workshop keeps the installation predictable.
Contemporanea Eventi builds your TUTTOFOOD stand
Share your plot size, the products you want to show and whether you plan tastings or cooking on the stand, and we will tell you what the space needs before the first sketch. You can also meet the team first.