Brands that trust us as their stand builder
What your Spielwarenmesse stand needs depending on a long catalogue, licences, wooden toys or games
The show’s website presents it as the world’s biggest toy fair. Buyers see hundreds of stands, so yours must let them play and be read in ten minutes.
Long catalogue
Hundreds of references readable at a glance, with a table to place an order in ten minutes.
Licences and characters
The licence already brings recognition: the stand must not compete with it but hold it.
Wood and educational
The material is part of the argument: natural finishes and pieces that can be touched.
Games and outdoor
Product that is demonstrated and takes room: a play zone to one side of the aisle.
Designing a Spielwarenmesse stand with a play zone, an ordered catalogue and an order table
In toys you buy by playing. So we design a zone where the buyer tries, an ordered catalogue that is scanned fast and a table to close the order calmly.
Play zone
A space on the aisle where the product is tried and understood without explanation.
Ordered catalogue
References grouped by line and age, with price and format in view.
Order table
A table to one side, with samples to hand, to close volume and lead times.
Licence respected
A setting that gives the licensed character or brand the lead without competing with it.
Planning to exhibit at Spielwarenmesse?
Tell us which lines you present and how much play zone you want. We come back with a 3D proposal and a quote.
Stands we have already built and installed, including those for Amador Varas, Active Concepts and K-Pharm
AMADOR VARAS
METPACK
White portal with blue fascia, central bar and two meeting areas for Amador Varas at METPACK, Essen.
Active Concepts
2026
Open white stand with backlit graphic walls, lit product display and meeting area for Active Concepts at in-cosmetics Global 2026, Paris.
K-PHARM
CPHI · 2025
White and green stand with a suspended circular services header, high tables and lounge corner for K-Pharm at CPHI Frankfurt 2025.
EVA PHARMA
CPHI · 2025
Curved yellow wall with backlit product niches, graphic wall and meeting area for EVA Pharma at CPHI Frankfurt 2025.
VEFA ILAÇ
CPHI · 2025
White and green stand with curved wall, backlit wooden slat logo wall and lounge for VEFA İlaç at CPHI Frankfurt 2025.
PGP GLASS
CPHI · 2025
White and orange stand with illuminated shelving for glass packaging, suspended canopy and meeting area for PGP Glass at CPHI Frankfurt 2025.
More stand projects in our portfolio.
What pushes up the budget of a Spielwarenmesse stand with a play zone and a long catalogue
We do not give figures without seeing your plot: the cost of a Spielwarenmesse stand depends on the metres, the play zone and the number of references. These are the six factors.
Catalogue displays
A long range adds displays, fabrication and restocking throughout the show.
Play zone
A space for playing adds furniture, protection and pieces that withstand use.
Brand graphics
Large, well-lit graphics add printing, structure and electrics.
Order table
Every table or room adds furniture and reduces the open surface of the stand.
Transport and build-up
Producing in Barcelona means planning transport to Nuremberg and a short build-up window.
Reusing the stand
A modular design pays off if you return to Spielwarenmesse or take the stand to other toy shows.
At Contemporanea Eventi we design and build your Spielwarenmesse stand
Tell us which lines you present, how much play zone you want and how many meetings you expect. We come back with a 3D proposal and a quote for your stand at Spielwarenmesse.
- 3D proposal with a quote
- Built in our Barcelona workshop
- Installed and dismantled by our crew at Nuremberg
Meet the team that designs, builds and installs it.
Questions from Spielwarenmesse exhibitors about their stand and build-up in Nuremberg
The questions that come up most when preparing a stand at the Nuremberg exhibition centre. The technical rules are given to exhibitors by the organiser, so deadlines and heights are confirmed with them.
When is Spielwarenmesse 2027?
On 2-6 February 2027 at the Nuremberg exhibition centre.
How often is Spielwarenmesse held?
Every year, in early February, per the show website.
How much does a Spielwarenmesse stand cost?
It depends on the plot, the play zone and the catalogue, so we give no figure without the plan. To orient yourself on the items, see how to calculate a trade show stand budget.
Where are the build rules?
In the technical rules the organiser gives each exhibitor. They are not public, so we ask the client for them before closing the design.
Can I build a two-floor stand?
It depends on the location and on the approval of the organiser and the venue, which set height, documents and deadlines. We confirm it before drawing the second floor.
When should I start designing?
With months to spare, because the show’s rules set their own deadlines. See the steps to organise a trade show in advance.
Production in Barcelona and build-up of your Spielwarenmesse stand in Nuremberg
We build the stand in our Barcelona workshop and take it to Nuremberg. We install and dismantle it ourselves, within the organiser's hours.