Brands that trust us
A toy stand is a shop for buyers, not a playground for visitors
Exhibiting at Spielwarenmesse 2027 means facing a professional buyer who is planning next Christmas in February and has a route through the halls planned to the minute. They need to see a whole range quickly, find the three new references that matter, and sit down to place an order. A stand designed to look playful but that hides the catalogue costs you the appointment.
What Spielwarenmesse is and when the 2027 edition opens
Spielwarenmesse is the world’s largest trade fair for toys, and it is strictly business to business. The 2027 edition runs from 2 to 6 February 2027 at the exhibition centre in Nuremberg. It covers the whole spectrum of the sector: dolls, electronic and wooden toys, games, outdoor equipment and licensed product, with focus areas on sustainability and emerging trends, plus programmes such as the Toy Business Forum and the International Game Inventors Convention. Because buyers commit their season here, the fair is dense, fast and unusually decisive for a five-day event. Getting a buyer to stop is only half the problem; the other half is having somewhere for them to sit down with the range and actually write an order while they are still with you.
Turnkey service for your Spielwarenmesse stand
The project does not change hands along the way. The same team draws the stand, builds it in our joinery and installs it in Nuremberg, and files the venue orders in the same process. For a stand carrying a large product range, that continuity is what stops shelving decisions being made by someone who never saw the catalogue. It also means one phone number during the build week instead of three suppliers pointing at each other.
Design
Collaborative briefing, a strategy built around your visitor and a photorealistic 3D render of your space.
Manufacturing
In-house joinery and manufacturing with premium, high-quality and sustainable materials at our Barcelona workshop.
Build & install
Transport and coordination to Nuremberg, on-site build and dismantling by our own crew, and dedicated support throughout the show.
Projects that back every stand we build
Twenty years of custom stand design across Europe, much of it for companies whose difficulty is showing a very large catalogue clearly rather than showcasing one flagship product.
What your Spielwarenmesse stand needs, depending on your range
Four kinds of toy exhibitor, four different display problems to solve before anything is drawn.
Large catalogue manufacturers
Hundreds of references and a buyer with ten minutes. We build modular shelving on a strict grid, zoned by category and price point, so a full range reads at a glance and the new lines are where the eye lands first.
Licensed product and character brands
The licence carries the recognition, so the stand must not fight it. We keep the architecture neutral and the graphics strong, giving each property its own bay rather than mixing everything into one wall.
Wooden, educational and sustainable toys
Your material is part of the argument. We build in real timber and honest finishes, because a sustainability claim presented on a printed vinyl wall undermines itself.
Games and outdoor equipment
These need to be demonstrated and they take up room. We plan a demonstration area with clearance and separate it from the ordering tables, so a game being played does not block the buyer who came to sign.
A stand that returns to Nuremberg every February
Spielwarenmesse is annual and your range changes far more than your brand does. We build modular, reusable structures so the shelving system and the walls come back to the workshop, are inspected and refinished, and return with next season’s product. The recurring cost becomes the graphics and the display, not the carpentry.
Frequently asked questions about Spielwarenmesse stands
What toy manufacturers and distributors ask us before booking their space in Nuremberg.
When does Spielwarenmesse 2027 take place?
Spielwarenmesse 2027 runs from 2 to 6 February 2027 in Nuremberg. Access is restricted to the trade, which is why the visitor profile is so consistent and why the halls empty sharply at the end of each day.
How much of our catalogue can we display?
More than most stands manage, if the system is designed around it. We calculate linear display metres against your reference count before drawing, and tell you honestly what a given plot will hold rather than discovering it during the build.
Can you build closed areas for buyer meetings?
Yes, and at this fair they earn their space. We include closed or semi-closed ordering rooms where a buyer can sit with your team and the range, because a season order is not placed standing in an aisle.
Can you integrate storage for samples and paperwork?
Yes. We build closed storage into the structure so it does not eat into your display frontage, which matters when a five-day fair generates a lot of samples, catalogues and order forms.
What does your Spielwarenmesse stand design and build service include?
A turnkey service: design and 3D render, manufacturing in our own workshop, transport to Nuremberg, build, dismantling and support across the five days.
Do you work in Germany regularly?
Yes, it is one of our most frequent destinations. The stand travels by road pre-assembled and labelled piece by piece, with our own crew, so we are not depending on a local subcontractor we have never worked with.
Spielwarenmesse 2027 takes place in Nuremberg
Spielwarenmesse fills the Nuremberg Exhibition Centre from 2 to 6 February 2027. We manufacture in Barcelona, assemble the stand once in the workshop and take it to Germany with our own installation crew.
Exhibition stand design and build across Europe
Nuremberg in early February is one of the tightest build weeks in the calendar, with the whole toy industry arriving at once. Bringing a stand that has already been assembled in our workshop means the time on site goes into merchandising the range rather than into construction.
Contemporanea Eventi builds your Spielwarenmesse stand
You have the dates and a range that has to sell a whole season in five days. Send us your reference count and the plot dimensions and the first thing we will tell you is how much of the catalogue realistically fits, before anyone designs anything.