Your stand has to earn attention in the most design-literate room in Europe
Salone del Mobile.Milano is the world’s leading furniture and design fair, and for six days its visitors do nothing but compare the best design on the planet. A stand built from a generic kit reads as generic here.
Who will be walking past your Salone stand
Six days of visitors whose job is to compare the best furniture, lighting and design on the planet.
- 316,342visitors from 167 countries
- 1,900+exhibitors, 36.6% from outside Italy
- 169,000m² of exhibition space, sold out
What your Salone del Mobile stand needs
Here the stand is read as part of the collection, so these three choices carry as much weight as the products.
- A considered material paletteTreated like the pieces on display, not an afterthought.
- Lighting designed for the productNot for the aisle.
- A layout that invites walking throughRather than scanning the collection from the entrance.
That is a construction brief before it is a creative one. Design and build sit under the same roof here, from the first sketch.
Turnkey service for your Salone del Mobile stand
One team runs your project end to end: design, joinery, freight and installation at Fiera Milano Rho. You brief once and keep the same contact through the whole process, which matters most when a stand needs a showroom-quality finish on a fixed build schedule.
Design
Collaborative briefing, a strategy built around your visitor and a photorealistic 3D render of your space.
Manufacturing
In-house joinery and manufacturing with premium, high-quality and sustainable materials at our own workshop.
Build & install
Transport and coordination to Fiera Milano Rho, on-site build and dismantling by our own crew, and dedicated support throughout the show.
Projects that back every stand we build
Twenty years of custom stand design across Europe, built for brands that compete on the strength of how their product is presented. See our full portfolio of exhibition stands.
What your Salone del Mobile stand needs, depending on what you exhibit
Salone del Mobile brings very different exhibitor profiles under one roof, and each one asks the stand to solve a different problem before anything gets drawn.
Furniture and storage brands
A sofa or a cabinet has to be seen from the angle it was designed for, with nothing in the stand competing with its finish. We build neutral backdrops and considered sightlines, and confirm floor loading in advance for heavier pieces, so the product stays the only thing a buyer looks at.
Lighting brands (Euroluce)
A light fitting only makes sense under the right conditions, which usually means the opposite of the fair’s own lighting. We plan a dedicated lighting rig and power circuit for the stand itself, separate from the general grid, so every fixture reads the way it does in its own catalogue.
Emerging designers (SaloneSatellite)
A first Salone stand usually means a compact plot and a tight budget stretched across a whole collection. We design modular, space-efficient joinery that presents several pieces without crowding any one of them, built to be reusable at the next edition.
Contract and hospitality brands (Workplace3.0 / S.Project)
Selling a system to an architect or a hotel buyer means showing how it behaves in a real room, not on a plinth. We build furnished mock-ups and semi-private meeting corners where a specification conversation can happen without the rest of the stand listening in.
A stand that returns to Milan every April
Salone del Mobile is now an annual fixture, and the case for a reusable stand is simple: structural elements are stored, inspected and reconfigured between editions, so the recurring cost becomes graphics and layout rather than joinery from zero.
Frequently asked questions about Salone del Mobile stands
What furniture, lighting and design exhibitors ask us before booking their space at Fiera Milano Rho.
When does Salone del Mobile 2027 take place?
Salone del Mobile.Milano 2027 runs from 13 to 18 April 2027 at Fiera Milano, Rho. It is the 65th edition and includes Euroluce, the biennial lighting exhibition.
Can you confirm floor loading for heavier furniture pieces?
Yes. We check floor loading and power requirements with Fiera Milano before the design is closed, and build supports that hold the piece securely while keeping the finish you want examined visible.
Can the stand include a private area for buyer or press meetings?
Yes. We integrate semi-private seating or a meeting corner into the layout, positioned away from the busiest side of the stand, for specification conversations that need a quieter setting.
Do you handle transport, build and dismantling at Fiera Milano Rho?
Yes. We manufacture in our own workshop, and our own crew handles transport, build, dismantling and support during the six days of the show.
Can we reuse the stand at the next edition of Salone del Mobile?
Yes. We design modular, reusable stands so the structure returns for the next edition with new graphics and layout, protecting your investment.
How much does a stand at Salone del Mobile cost?
It depends on your plot size, the materials you choose and how custom the design is, from a compact SaloneSatellite space to a large pavilion. Send us your plot dimensions and what you plan to exhibit and we will give you a fixed quote before the first sketch.
Salone del Mobile 2027 takes place at Fiera Milano Rho
Salone del Mobile.Milano gathers the furniture, lighting and design industry at Fiera Milano, Rho from 13 to 18 April 2027. We manufacture in our own workshop and install in Milan with our own crew: production, transport, build and dismantling.
Exhibition stand design and build in Milan
Fiera Milano Rho hosts some of the busiest design shows in Europe, and Salone del Mobile is no exception, with build access scheduled hall by hall. Arriving with a stand that has already been assembled once in our workshop is what keeps a tight slot from becoming a problem.
Contemporanea Eventi builds your Salone del Mobile stand
You have the dates and a sense of what you want visitors to feel. Send us the dimensions of your plot and what you are exhibiting at Salone del Mobile 2027 and we will tell you what the space supports before the first sketch. Curious who you would be working with? Meet the team.