Brands that trust us as their stand builder
What your ITB stand needs depending on destination, hotel, agency or travel technology
In 2026, ITB gathered nearly 97,000 attendees and 5,601 exhibitors. Visitors have an appointment diary, so the stand is above all a place to sit and talk.
Destinations and tourism boards
An image that identifies the destination from the aisle and appointment tables with room for those waiting.
Hotels and accommodation
Tables with a screen to show rooms and venues, and a corner to receive a tour operator calmly.
Tour operators and agencies
A counter and tables to negotiate allocations and rates, with product material at hand.
Travel technology
Demo stations with a screen and stable connection, and seats to watch the tool working.
Messe Berlin rules that shape an ITB stand and how to design within them
ITB’s stand construction area points to Messe Berlin’s technical guidelines. These are the four figures that shape the stand design most.
See all 6 rules, with their source
| Height | The maximum height of a structure is the clear internal height of the hall minus 0.50 m, unless the event sets another. In Halls 8.1, 10.1 and 11.1 it does not exceed 3.60 m. Lettering and logos cannot exceed that height either. source |
|---|---|
| Plans and approval | A single-storey structure that meets the technical guidelines needs no approved drawings. Multi-storey structures, platforms over 20 cm, covered or free-standing structures and free-standing LED walls do, with a structural calculation. source |
| Document deadline | Construction documents, with calculation, description, drawings and rescue route plan, are sent to Messe Berlin as PDF six weeks before build-up starts. source |
| Party walls | Each stand is separated from its neighbour with a white, clean, stable panel with no advertising, to the full height of the wall. Advertising facing the neighbour sits at least 1 m from the boundary. source |
| Two storeys | They are allowed with Messe Berlin’s approval, except in Halls 8.1, 10.1, 11.1, 14.2 and 15.2 and some rooms. Each storey has a minimum clear height of 2.30 m, and sprinklers are required if more than 30 m² is built over. source |
| Exits | A stand over 100 m² has at least two exits to escape routes, set apart from each other, and the aisles between tables stay clear and accessible. source |
Source: Messe Berlin technical guidelines and rules for stand constructions requiring approval, consulted 2026-10-07. Confirm against the ITB manual when published.
Designing an ITB stand as a destination meeting room, without crowding and with approval in time
ITB offers a turnkey package, but your own stand lets you tell your destination. The documents of a construction needing approval are sent six weeks before and we settle it in the first sketch.
Tables for back-to-back meetings
Several tables with room for whoever waits, to chain appointments without filling the aisle.
A recognisable destination
Big graphics with the destination's image and furniture that reflects it without overloading.
Second floor if needed
An upper floor for meetings, with Messe Berlin approval and a 2.30 m clear height.
Produced in Barcelona
We build in the workshop and bring the stand to Berlin finished, with a fast build-up.
Planning to exhibit at ITB Berlin?
Tell us whether you represent a destination, a hotel or a company and how many meetings you expect. We come back with a 3D proposal and a quote.
Examples of stands made in our workshop for Amador Varas, Active Concepts and K-Pharm
AMADOR VARAS
METPACK
White portal with blue fascia, central bar and two meeting areas for Amador Varas at METPACK, Essen.
Active Concepts
2026
Open white stand with backlit graphic walls, lit product display and meeting area for Active Concepts at in-cosmetics Global 2026, Paris.
K-PHARM
CPHI · 2025
White and green stand with a suspended circular services header, high tables and lounge corner for K-Pharm at CPHI Frankfurt 2025.
EVA PHARMA
CPHI · 2025
Curved yellow wall with backlit product niches, graphic wall and meeting area for EVA Pharma at CPHI Frankfurt 2025.
VEFA ILAÇ
CPHI · 2025
White and green stand with curved wall, backlit wooden slat logo wall and lounge for VEFA İlaç at CPHI Frankfurt 2025.
PGP GLASS
CPHI · 2025
White and orange stand with illuminated shelving for glass packaging, suspended canopy and meeting area for PGP Glass at CPHI Frankfurt 2025.
More stand projects in our portfolio.
What pushes up the budget of an ITB stand with appointment tables and a second floor
We do not give figures without seeing your plot: the cost of an ITB stand depends on the metres, the appointment tables and whether you add a floor. These are the six factors.
Appointment tables
Every table or room adds furniture and insulation, and reduces the open surface of the stand.
Second floor
It needs approval, a stability calculation and a minimum clear height on each floor.
Destination graphics
A big, well-printed image adds production and care for the visible faces.
Visitor hospitality
A corner to serve coffee adds furniture and surface that cannot be used otherwise.
Transport and build-up
Producing in Barcelona means planning transport to Berlin and a short build-up window.
Reusing the stand
A modular design pays off if you return to ITB or take the stand to other travel shows.
At Contemporanea Eventi we design and build your ITB Berlin stand
Tell us whether you represent a destination, a hotel or a company, how many meetings you expect and whether you want a second floor. We come back with a 3D proposal and a quote for your stand at ITB Berlin.
- 3D proposal with a quote
- Built in our Barcelona workshop
- Installed and dismantled by our crew at Messe Berlin
Meet the team that designs, builds and installs it.
Questions ITB Berlin exhibitors settle before building their stand
The questions that come up most when preparing a stand at Messe Berlin, answered with the venue’s technical guidelines, so the exact ITB 2027 deadlines will be confirmed with its manual.
When is ITB Berlin 2027?
On 16-18 March 2027 at Messe Berlin.
What were the figures of ITB 2026?
It gathered nearly 97,000 attendees and 5,601 exhibitors in its 60th anniversary.
How much does a ITB stand cost?
It depends on the plot, the appointment tables and the second floor, so we give no figure without the plan. To orient yourself on the items, see how to calculate a trade show stand budget.
What is the maximum height?
The clear hall height minus 0.50 m, and 3.60 m in Halls 8.1, 10.1 and 11.1.
Can I build a two-floor stand?
Yes, with Messe Berlin approval, except in some halls. Each storey has a minimum clear height of 2.30 m.
When should I start designing?
With months to spare, because the documents of an approved construction are sent six weeks before. See the steps to organise a trade show in advance.
From the Barcelona workshop to the build-up of your ITB stand at Messe Berlin
We build the stand in our Barcelona workshop and take it to Messe Berlin. We install and dismantle it ourselves, within the organiser's hours.