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Your INTERAZAR stand has to compete with light and sound
Exhibiting at INTERAZAR 2027, the Spanish gaming and entertainment trade fair? This is one of the most visually aggressive shows at IFEMA: slot machines, LED walls and cabinets everywhere, all lit up and all making noise. A quiet, conventional stand simply vanishes.
At Contemporánea Eventi we design, manufacture and install your custom INTERAZAR exhibition stand, with in-house joinery at our Barcelona workshop. We have built stands for gaming operators such as UpGaming and 4Play, and we know how to make a space stand out in that environment without turning it into visual noise, with craft finishes and sustainable materials.
What is INTERAZAR, formerly FIJMA, and when does it take place
INTERAZAR is the Spanish gaming industry trade fair held at IFEMA MADRID, described by the organiser as the largest show in the world devoted to the gaming and entertainment industry. Until recently it was known as FIJMA, Feria Internacional del Juego, so you will still find it referred to by both names.
The next edition takes place on 16 and 17 March 2027 at IFEMA Madrid. It brings together manufacturers and distributors of gaming machines, arcade and amusement operators, betting and casino businesses, lottery, payment systems and entertainment technology. The audience is trade only: operators, arcade owners, distributors and purchasing managers who compare cabinets side by side.
Turnkey service for your INTERAZAR stand
We take the INTERAZAR build off your desk entirely, from concept through to the dismantle at IFEMA Madrid. Turnkey INTERAZAR, handled by one team throughout. Your INTERAZAR stand is built once in our Barcelona workshop before it is built again at IFEMA Madrid, which is how it arrives on time.
Design
Collaborative briefing, a strategy built around your visitor and a photorealistic 3D render of your space.
Manufacturing
In-house joinery and manufacturing with premium, high-quality and sustainable materials at our Barcelona workshop.
Build & install
Transport and coordination to IFEMA Madrid, on-site build and dismantling by our own crew, and dedicated support throughout the show.
Projects that back every stand we build
For more than 20 years we have been designing and building exhibition stands for trade fairs across Europe, including gaming and entertainment alongside technology, food and industry. We start from a photorealistic 3D render, manufacture with in-house joinery and sustainable materials, and control every finish so the stand looks as good in person as in the render.
What a gaming industry stand really needs
A gaming stand is not a showcase, it is an arcade floor for two days. These are the four things we resolve first.
01
Dedicated power for every cabinet
Gaming machines draw real current and each one needs its own point. We plan the electrical layout and cable routing under the floor from the start, so no cabinet ends up tethered to a visible extension lead across the aisle.
02
Visibility without visual noise
Everything around you is already flashing. We work height, volume and contrast, often with darker, calmer materials, so your brand reads from the far end of the aisle instead of competing screen against screen.
03
Machines accessible for play testing
Operators buy after trying the cabinet. We leave clearance and queuing space in front of each machine and place them so a small crowd can gather without blocking the stand or the aisle.
04
Private room for distribution deals
Distribution agreements are not signed on the arcade floor. We include a private meeting room with acoustic separation from the machines, which in this show is worth more than extra display space.
A reusable stand, edition after edition
INTERAZAR is an annual date and most exhibitors return every year with a refreshed product range. We design a modular, reusable stand that keeps your brand identity and cuts the cost of each edition, while letting you reconfigure the machine layout as your catalogue changes.
We store the structural elements at our facilities between shows and refresh graphics and layout for the next one. Materials on a INTERAZAR build are FSC and PEFC certified timber, aluminium and recyclables.
Frequently asked questions about INTERAZAR stands
The questions we hear most from companies preparing their stand for INTERAZAR at IFEMA Madrid, from the name change and the dates to power supply, logistics and reusing the stand. If we have missed your INTERAZAR question, send it over.
Is INTERAZAR the same fair as FIJMA?
Yes. INTERAZAR is the new name of FIJMA, the Feria Internacional del Juego held at IFEMA Madrid. The show, the venue and the sector are the same, only the name changed, so you will still see both used interchangeably in the industry.
When does INTERAZAR 2027 take place?
INTERAZAR 2027 takes place on 16 and 17 March 2027 at IFEMA MADRID. It is a short, intense show, which makes the stand layout even more important: you have two days to get every visitor in front of a machine.
Can you supply power to every gaming machine on the stand?
Yes. We calculate the total load and the individual points each cabinet needs, request the right supply from IFEMA and route the cabling under a raised floor or through the structure, so there are no trailing leads. Send us the machine list and their consumption and we size it from there.
Can you include a private meeting room?
Yes, and at this show we usually recommend it. A closed room with acoustic separation from the machines is where distribution agreements actually get discussed. We fit it into the layout without losing the display frontage onto the aisle.
What does your INTERAZAR stand design and build service include?
For INTERAZAR it covers the render, the joinery, the freight to IFEMA Madrid, the build, the dismantle and someone on site while the show runs. The technical documentation for IFEMA Madrid and the power and data connections are handled here.
Can a Barcelona contractor deliver at IFEMA Madrid?
Yes. We move the INTERAZAR stand and our crew together, which is why a build at IFEMA Madrid does not depend on finding local labour. Getting the stand to IFEMA Madrid and clearing it with the venue is part of the job we quote for.
INTERAZAR 2027 takes place at IFEMA Madrid
INTERAZAR brings the gaming and entertainment industry together at IFEMA Madrid on 16 and 17 March 2027. For INTERAZAR there is no chain of suppliers, just our workshop, our lorry and our team at IFEMA Madrid.
Exhibition stand design and build in Madrid
INTERAZAR takes place at IFEMA Madrid, one of the most important exhibition centres in Europe. For INTERAZAR the turnkey package is literal: production, transport, installation and dismantling at IFEMA Madrid, invoiced by one company.
Contemporánea Eventi builds your INTERAZAR stand in Madrid
You now know the dates, the venue and what a gaming stand demands. All that is left is the important part, turning up with a stand that gets operators playing your machines. Explain what INTERAZAR has to achieve for you and we will cost it out.