Brands that trust us
Your stand at ICE Barcelona captures the attention of operators and iGaming leaders
ICE Barcelona is the world’s largest gaming industry show (iGaming, betting, casino and esports) and takes place at Fira Barcelona Gran Via within the World Gaming Week. In front of thousands of operators and suppliers from all over the world, a conventional stand goes unnoticed. A custom ICE booth is your best business tool. Twenty years of building at Fira de Barcelona Gran Via sits behind every ICE Barcelona project we take on.
At Contemporanea Eventi we design, manufacture and install your custom stand for ICE with in-house carpentry and production in our Barcelona workshop, minutes from Fira Gran Via. We have built stands for gaming sector brands such as Upgaming, 4Play Gaming and Monotech, and we have spent more than 20 years turning square metres into spaces that generate meetings and product demos, with a craft finish and sustainable materials.
A complete exhibition stand service for ICE Barcelona
We own every step of the ICE Barcelona build, which is what lets your team arrive and simply work. For ICE Barcelona there is one supplier and no chain behind it. We design your ICE Barcelona stand and cut it in our own carpentry shop, then build it at Fira de Barcelona Gran Via with our crew.
Design
Collaborative briefing, visitor-centred strategy and photo-realistic 3D design of your bespoke exhibition stand.
Manufacturing
In-house carpentry and production with premium, high-quality and sustainable materials in our Barcelona workshop.
Build & Install
Transport to Fira Barcelona Gran Via, on-site build and dismantle by our own team, and dedicated support at the venue throughout the show.
Exhibition stands we have built for the gaming sector
With more than 20 years of experience, we have designed and built exhibition stands for technology and gaming brands such as Upgaming, 4Play Gaming and Monotech. Your ICE Barcelona stand begins as a 3D render you can judge, then goes straight into our own carpentry in sustainable materials.
What your ICE Barcelona stand needs, depending on what you exhibit
A stand that works at ICE is not improvised. This is how a plot at ICE Barcelona becomes a working sales tool.
01
Casino and betting operators
Operators come to meet suppliers, not the public. We plan closed meeting rooms with acoustic separation, because at ICE the commercial value sits in the private agenda.
02
Game studios and content suppliers
Content is shown on screen and in movement. We plan screen positions, viewing distance and lighting so the game reads from the aisle without the stand turning into a wall of noise.
03
Land-based machines and casino equipment
Cabinets draw real current and each one needs its own point. We plan the electrical layout and cable routing under the floor from the start, and leave clearance so visitors can play.
04
Payments, data and compliance
Payments and compliance sell trust. We work materials and finish so the stand reads as a serious counterparty, with a table where a contract conversation can happen seated.
A reusable stand that goes with you edition after edition
ICE Barcelona is an annual fixture in the gaming calendar. For a regular ICE Barcelona exhibitor, the sensible build is modular and stored, so only the graphics change between editions. A sustainable option.
Frequently asked questions about stands for ICE Barcelona
We answer the most common questions from exhibitors preparing their stand for ICE Barcelona, from the design and the key elements to the logistics, the build and reusing the stand between editions. Something else about ICE Barcelona? Get in touch.
When and where does ICE Barcelona 2027 take place?
ICE Barcelona 2027 takes place from 18 to 20 January 2027 at Fira Barcelona Gran Via, within the World Gaming Week. It is the world’s largest gaming industry show (iGaming, betting, casino and esports) and brings together operators and suppliers from all over the world.
What does a stand need in order to stand out at ICE?
A strong brand identity, a visually striking structure, LED screens and interactive displays to demo your technology live, carefully planned lighting and furniture and private meeting areas to close deals. We design every element to capture the attention of a gaming and betting audience.
Do you offer modular options for ICE Barcelona as well as bespoke?
Both. Bespoke, modular or hybrid: the ICE Barcelona stand is built to whichever suits the plot and the budget.
Is the freight and installation at Fira de Barcelona Gran Via included for ICE Barcelona?
Yes, we work turnkey. Your ICE Barcelona stand is made nearby, delivered, built and taken down by us, in line with what Fira de Barcelona Gran Via requires.
Can I reuse the stand at the next ICE edition?
Yes. We design reusable exhibition stands made to go with you from one ICE edition to the next, keeping your brand image, cutting costs and generating less waste.
ICE Barcelona 2027 takes place at Fira Barcelona Gran Via
ICE Barcelona 2027 takes place from 18 to 20 January at Fira Barcelona Gran Via, within the World Gaming Week. Being minutes from Fira de Barcelona Gran Via changes what we can promise on ICE Barcelona: no freight, no middlemen and a crew that stays.
From our workshop, Contemporanea Eventi (Barcelona), to Fira Barcelona Gran Via, home of ICE Barcelona: minutes away, with no international transport.
Exhibition stand design and build in Barcelona
ICE is one of many events held in Barcelona. For ICE Barcelona we are a local contractor: own workshop in Barcelona, own crew at Fira de Barcelona Gran Via, turnkey from production to dismantle.
At Contemporanea Eventi we design your ICE Barcelona stand
You already know the venue, the dates and everything you need to exhibit at ICE Barcelona 2027. Now comes the part that counts: a ICE Barcelona stand that produces conversations worth having. Tell us what ICE Barcelona has to deliver and we will price the stand around it.