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What your GENERA stand needs depending on renewables, energy efficiency or engineering
GENERA has the support of IDAE and gathers the players of the energy and environment sector. In 2026 it shares the week with MATELEC, and its Innovation Gallery features renewables, efficiency and electrification solutions.
Renewable energy
Models and components at scale that explain how energy is generated and integrated, with real-data screens.
Energy efficiency
Monitoring panels and screen demos that show the savings, with seats to watch them calmly.
Electrification and equipment
Technical product shown with power planned to demonstrate it, and safe supports for heavy equipment.
Engineering and projects
Meeting rooms with a project table and a model, to talk with developers, utilities and public bodies.
What a free-design stand at GENERA requires, per IFEMA’s guides
GENERA’s 2026 guide is linked on IFEMA’s website but cannot be opened. These rules are those of the MATELEC 2026 guide, which shares week and venue, and will be confirmed with GENERA’s.
See all 8 rules, with their source
| Project | In the 2026 guides, the free-design project is uploaded to the Zona Expo one month before build-up starts, with plan and front and side elevations. source |
|---|---|
| Rigging | If the project has elements hung from the ceiling, the hanging points must be booked with the fair and a separate rigging project sent before that same date. source |
| Height | 4 m along the perimeter. To raise or hang decorative elements up to 6 m, set back 1 m around the perimeter. Not available in the connection areas between halls or on the entrance sides of Halls 9 and 10. source |
| Overhangs | Construction, decoration and spotlights may not project more than 50 cm beyond the allocated space, and only from 2.5 m high. Spotlights point towards the inside of the stand. source |
| Solid walls | At most 50% of each aisle frontage. Longer closures are set back 3 m and cannot exceed 80% of the frontage length. source |
| Second floor | Up to 7 m in halls, set back 1 m around the perimeter and not allowed in the connection areas or on the entrance sides of Halls 9 and 10. A document with dimensions, working load and capacity is required. source |
| Safety and access | Hard hat, high-visibility vest and safety footwear are compulsory during build-up and dismantling. Every company builds at least the party walls with the hall wall and neighbouring stands, and submits the occupational risk protocol. source |
| Build rights | The build contractor pays them to IFEMA before starting. In the 2026 guides, last-minute booking carries a 25% surcharge. source |
Source: MATELEC and SICUR 2026 Exhibitor Guides and Specific Participation Rules (IFEMA MADRID, in Spanish), consulted 2026-10-07. GENERA’s was not available; confirm against it.
Designing a GENERA stand with a project model, data on screen and a meeting room
In the 2026 MATELEC guide, which shares the week with GENERA, the project must be approved before 18 October, so we settle early the model, the power and the rooms.
A model that explains
A lit model or scale installation at the centre, which visitors understand without anyone explaining it.
Data on screen
Screens with real operating data, a stable connection and seats for anyone who wants to look calmly.
Power to demonstrate
Board and sockets sized for the product demonstrated, planned from the drawing and booked in time.
A room for projects
A room with a project table, within the frontage closure limit, to talk with developers.
Do you have a plot at GENERA?
Tell us which energy solution you present and how much power you need. We come back with a 3D proposal and a quote.
Real stand projects, like the ones we built for FAE, Tyton and TT Cables
More stand projects in our portfolio.
What weighs on the budget of a GENERA stand with a model and energy demos
We do not give figures without seeing your plot: the cost of a GENERA stand depends on the metres, the model and the power for the demos. These are the six factors.
Scale model
A scale model or installation adds fabrication, lighting and surface dedicated to a single piece.
Power for demos
The more equipment running, the more boards, connections and consumption must be planned from the drawing.
Data screens
Panels and screens with live data need a stable connection and a design that does not dazzle.
Meeting rooms
Every private room adds structure and insulation, and must respect the frontage closure limit.
Height and rigging
Raising the brand needs a set-back and, if hung, a rigging project approved in time.
Reusing the stand
A modular design pays off if you also exhibit at MATELEC or another IFEMA show.
At Contemporanea Eventi we design and build your GENERA stand
Tell us which energy solution you present, how much power you need and whether you also go to MATELEC. We come back with a 3D proposal and a quote for your stand at GENERA.
- 3D proposal with a quote
- Built in our Barcelona workshop
- Installed and dismantled by our crew at IFEMA Madrid
Meet the team that designs, builds and installs it.
Answers for anyone preparing a stand at GENERA alongside MATELEC
The questions that come up most when preparing a free-design stand at IFEMA Madrid. The rules cited are those of the 2026 MATELEC guide, while GENERA’s cannot be consulted.
When is GENERA 2026?
On 24-26 November 2026 at IFEMA Madrid, within the International Week of Electrification and Decarbonisation.
How does GENERA differ from MATELEC?
GENERA focuses on energy and the environment and MATELEC on the electrical and electronics industry. In 2026 they are presented together as one event.
How much does a GENERA stand cost?
It depends on the plot, the model and the power for the demos, so we give no figure without the plan. To orient yourself on the items, see how to calculate a trade show stand budget.
Can I build a two-floor stand?
Yes, up to 7 m in halls, with the upper floor set back 1 m. Not in the connection areas or on the sides of Halls 9 and 10.
Can I close my stand with walls?
Up to 50% of each aisle frontage. To close more, set it back 3 m and do not exceed 80% of the frontage.
When should I start designing?
With months to spare: in the MATELEC guide the project was approved one month before build-up. See the steps to organise a trade show in advance.
Arrival and build-up of your GENERA stand at IFEMA Madrid
We take the finished stand from Barcelona to IFEMA Madrid. We install and dismantle it ourselves, within IFEMA's hours.