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Your Fruit Attraction stand competes with over 2,400 companies
Exhibiting at Fruit Attraction 2026 and need a stand that measures up to Europe’s biggest fresh produce showcase? With more than 2,400 exhibiting companies, 152 countries and 121,000 trade visitors spread over 162,000 square metres, a standard stand gets lost among growers offering much the same as you.
At Contemporánea Eventi we design, manufacture and install your custom Fruit Attraction exhibition stand, with in-house joinery at our Barcelona workshop. For more than 20 years we have been turning square metres into spaces that close deals with retail buyers, with craft finishes and sustainable materials.
What is Fruit Attraction and when does it take place
Fruit Attraction is the international fruit and vegetable trade fair organised by IFEMA MADRID, and the commercial meeting point for the global fresh produce community. The next edition runs from 6 to 8 October 2026 at the IFEMA Madrid exhibition centre.
The numbers explain how hard buyers’ attention is to win: more than 2,400 exhibiting companies, 152 countries, over 121,000 trade visitors and 162,000 square metres of exhibition space. The show is organised into four areas: Fresh Produce, Fresh Food Logistics, Innova & Tech and Auxiliary Industry. The people walking the aisles are retail category buyers, importers and procurement managers, and they arrive with their diaries already full.
Turnkey service for your Fruit Attraction stand
Everything between the first drawing and the last panel out of IFEMA Madrid is handled here, so Fruit Attraction is a commercial job for you rather than an operational one. A single team on Fruit Attraction, from drawing to dismantle. We design your Fruit Attraction stand, cut and finish it in our Barcelona joinery, and take it to IFEMA Madrid complete.
Design
Collaborative briefing, a strategy built around your visitor and a photorealistic 3D render of your space.
Manufacturing
In-house joinery and manufacturing with premium, high-quality and sustainable materials at our Barcelona workshop.
Build & install
Transport and coordination to IFEMA Madrid, on-site build and dismantling by our own crew, and dedicated support throughout the show.
Projects that back every stand we build
For more than 20 years we have been designing and building exhibition stands for trade fairs across Europe, with experience in food and agrifood alongside technology, healthcare and industry. We start from a photorealistic 3D render, manufacture with in-house joinery and sustainable materials, and obsess over every finish so your brand conveys the same quality as your product.
What your stand needs at a fresh produce trade fair
Fruit Attraction has a demand no other show has: the product you exhibit is perishable and has to look immaculate for three days.
01
Refrigeration for fresh produce
Fruit under spotlights deteriorates within hours. We build refrigerated units and chilled display cabinets into the joinery, size the electrical supply properly, and light the produce so the colour sings without heating it.
02
Tasting area and back-of-house
Letting buyers taste is the strongest sales tool you have. We design a preparation area with water and drainage, a hygienic work surface and chilled storage, kept separate from the meeting space.
03
Negotiating tables for retail buyers
Category buyers arrive with a full diary and negotiate volume and price. We set aside tables and semi-private areas inside the stand so those meetings do not compete with passing footfall.
04
Origin, variety and certifications
In an aisle full of similar produce, the winner is whoever communicates origin, variety and certifications at a glance. We work the graphics and signage so the message reads from a distance.
A reusable stand, edition after edition
Fruit Attraction is a fixed date every October and most exhibitors come back year after year. If that is your situation at Fruit Attraction, we build a reusable structure that keeps the image and lowers the cost of each edition.
We store the structural elements at our facilities between shows and refresh the graphics and layout the following year to suit the space IFEMA allocates you. We work with FSC and PEFC certified timber, aluminium and recyclable materials, something agrifood buyers value more every year.
Frequently asked questions about Fruit Attraction stands
The questions we hear most from companies preparing their stand for Fruit Attraction at IFEMA Madrid, from dates and produce conservation to logistics, installation and reusing the stand between editions. If something about Fruit Attraction is still unclear, write and we will clear it up.
When does Fruit Attraction 2026 take place?
Fruit Attraction 2026 runs from 6 to 8 October 2026 at IFEMA MADRID. It is an annual show with a high rate of returning exhibitors, so build slots fill up early: we recommend starting the stand design in May or June.
Can you integrate cold rooms or refrigerated display cabinets?
Yes, and at Fruit Attraction it is close to essential. We build cold rooms and refrigerated cabinets into the stand joinery, size the electrical supply they need and plan the lighting so it enhances the colour of the produce without adding heat.
Do you design tasting areas with water and drainage?
Yes. We plan the back-of-house and tasting area with a water supply, drainage, a hygienic work surface and chilled storage, and keep it separate from the meeting space so preparation does not interfere with commercial conversations. We handle the connections with IFEMA.
What is included in a Fruit Attraction stand project?
A turnkey service for Fruit Attraction: design and 3D render, manufacturing in our own workshop, transport to IFEMA Madrid, build, dismantling and support during the show. Paperwork, power, water and data at IFEMA Madrid all sit with us.
Will this Fruit Attraction stand still be usable in two years?
Yes. Between editions of Fruit Attraction the parts live in our warehouse rather than in a skip. For the following Fruit Attraction we refresh the graphics and reconfigure the layout, keeping the bulk of what you already own. In an annual show like this one it pays back quickly.
Does building Fruit Attraction from Barcelona create a problem?
Yes. Our team drives to IFEMA Madrid with the stand, which is a routine trip for us rather than an exception for Fruit Attraction. We handle the haulage and the venue paperwork with IFEMA Madrid as part of the Fruit Attraction service.
Fruit Attraction 2026 takes place at IFEMA Madrid
Fruit Attraction brings the global fresh produce sector together at IFEMA Madrid every October. We manufacture your Fruit Attraction stand ourselves and take it to IFEMA Madrid, so the quality signed off in the workshop is the quality that arrives.
Exhibition stand design and build in Madrid
Fruit Attraction takes place at IFEMA Madrid, one of the most important exhibition centres in Europe. A single turnkey service for Fruit Attraction: we make it, we move it, we build it at IFEMA Madrid and we take it down.
Contemporánea Eventi builds your Fruit Attraction stand in Madrid
You now know the dates, the venue and what you need to exhibit at Fruit Attraction 2026. All that is left is the important part, turning up with a stand that converts visits into commercial agreements. Describe your Fruit Attraction project and we will put a figure to it, no commitment.