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What your Fruit Logistica stand needs depending on fresh produce, machinery, logistics or agri-tech
In 2025 the fair gathered over 2,600 exhibitors and 67,000 buyers and trade visitors, per its press release. Visitors negotiate seasons and volumes, and the stand is above all a negotiating room.
Fresh produce
Product shown chilled and with light that respects colour, and a table to negotiate sizes, timing and prices.
Machinery and technology
Equipment on safe supports, with a working demo and power planned from the drawing.
Logistics
Clear panels to explain routes and the cold chain, and a meeting zone with seats.
Country or region stands
A pavilion with shared identity and modules per company, with a shared zone to receive buyers.
Messe Berlin guidelines that shape a fresh-produce stand at Fruit Logistica
The Fruit Logistica 2027 exhibitor manual is not public yet. These are the Messe Berlin technical guidelines and will be confirmed with the show’s manual.
See all 6 rules, with their source
| Height | The maximum height of a structure is the clear internal height of the hall minus 0.50 m, unless the event sets another. In Halls 8.1, 10.1 and 11.1 it does not exceed 3.60 m. Lettering and logos cannot exceed that height either. source |
|---|---|
| Plans and approval | A single-storey structure that meets the technical guidelines needs no approved drawings. Multi-storey structures, platforms over 20 cm, covered or free-standing structures and free-standing LED walls do, with a structural calculation. source |
| Document deadline | Construction documents, with calculation, description, drawings and rescue route plan, are sent to Messe Berlin as PDF six weeks before build-up starts. source |
| Party walls | Each stand is separated from its neighbour with a white, clean, stable panel with no advertising, to the full height of the wall. Advertising facing the neighbour sits at least 1 m from the boundary. source |
| Two storeys | They are allowed with Messe Berlin’s approval, except in Halls 8.1, 10.1, 11.1, 14.2 and 15.2 and some rooms. Each storey has a minimum clear height of 2.30 m, and sprinklers are required if more than 30 m² is built over. source |
| Exits | A stand over 100 m² has at least two exits to escape routes, set apart from each other, and the aisles between tables stay clear and accessible. source |
Source: Messe Berlin technical guidelines and rules for stand constructions requiring approval, consulted 2026-10-07. Confirm against the Fruit Logistica manual when published.
Designing a Fruit Logistica stand with chilling, product on view and a table to negotiate
A fresh-produce show is played out in chilling and conversation. The documents of a construction needing approval are sent six weeks before build-up, so we settle it in the first sketch.
Chilling from the drawing
Showcases and chambers with power and drainage planned from the drawing, built into the joinery.
Product seen and tasted
Ordered, well-lit samples, easy restocking and a tasting point without queues.
A table to negotiate
A seated corner, to one side of the aisle, to talk seasons, volumes and sizes.
Country or region with identity
A shared module and graphics that identify the origin from afar, with room per company.
Planning to exhibit at Fruit Logistica?
Tell us what product you present and whether you need chilling or tasting. We come back with a 3D proposal and a quote.
Our trade show work seen in the stands of Amador Varas, Active Concepts and K-Pharm
More stand projects in our portfolio.
What makes a Fruit Logistica stand with chilling and fresh product on view cost more
We do not give figures without seeing your plot: the cost of a Fruit Logistica stand depends on the metres, the chilling and the negotiating tables. These are the six factors.
Chilling and showcases
The more chilled product, the more power, drainage and fabrication must be planned from the drawing.
Product tasting
A tasting point adds furniture, water and cleaning, and space that cannot be used otherwise.
Country or region stand
Several companies under one identity need modules, a shared design and coordination of who builds what.
Negotiating tables
Every table or room adds furniture and reduces the open surface of the stand.
Transport and build-up
Producing in Barcelona means planning transport to Berlin and a short build-up window.
Reusing the stand
A modular design pays off if you return to the show or take the stand to other food shows.
At Contemporanea Eventi we design and build your Fruit Logistica stand
Tell us what product you present, whether you need chilling and how many meetings you expect. We come back with a 3D proposal and a quote for your stand at Fruit Logistica.
- 3D proposal with a quote
- Built in our Barcelona workshop
- Installed and dismantled by our crew at Messe Berlin
Meet the team that designs, builds and installs it.
Answers for Fruit Logistica exhibitors about their stand in Berlin
The questions that come up most when preparing a stand at Messe Berlin, answered with the venue’s technical guidelines, until the Fruit Logistica 2027 manual is published.
When is Fruit Logistica 2027?
On 3-5 February 2027 at Messe Berlin.
What were the figures of Fruit Logistica in 2025?
Per its press release, over 2,600 exhibitors from over 90 countries and 67,000 buyers and trade visitors from 151 countries.
How much does a Fruit Logistica stand cost?
It depends on the plot, the chilling and the negotiating tables, so we give no figure without the plan. To orient yourself on the items, see how to calculate a trade show stand budget.
What is the maximum height?
The clear hall height minus 0.50 m, and 3.60 m in Halls 8.1, 10.1 and 11.1.
Can I build a two-floor stand?
Yes, with Messe Berlin approval, except in some halls. Each storey has a minimum clear height of 2.30 m.
When should I start designing?
With months to spare, because the documents of an approved construction are sent six weeks before. See the steps to organise a trade show in advance.
Production in Barcelona and build-up of your Fruit Logistica stand in Berlin
We build the stand in our Barcelona workshop and take it to Messe Berlin. We install and dismantle it ourselves, within the organiser's hours.






