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Your FITUR stand competes with more than 10,000 exhibiting companies
Exhibiting at FITUR 2027 and need a stand that measures up to the world’s largest tourism trade fair? With over 10,000 exhibiting companies, 161 countries represented and 155,000 trade professionals walking the halls in five days, a conventional stand gets lost among destinations competing for the same attention.
At Contemporánea Eventi we design, manufacture and install your custom FITUR exhibition stand, with in-house joinery at our Barcelona workshop. For more than 20 years we have been turning square metres into spaces that generate meetings and commercial contacts, with craft finishes and sustainable materials.
What is FITUR and when does it take place
FITUR is the International Tourism Trade Fair organised by IFEMA MADRID and the annual meeting point for the global travel industry. The next edition runs from 20 to 24 January 2027 at the IFEMA Madrid exhibition centre, with Puerto Rico as partner country.
The numbers explain why the bar for stands is so high: more than 10,000 exhibiting companies, 161 countries, 155,000 trade professionals and a further 100,000 general public visitors on the open days. Tourism boards and regional governments, hotel chains, travel agencies and tour operators, airlines and travel technology all exhibit side by side, and each one uses its space very differently.
Turnkey service for your FITUR stand
From sketch to empty plot, the FITUR build is ours, which leaves you free to work the floor. Turnkey FITUR with one person accountable for it. From concept to installation at IFEMA Madrid, your FITUR stand stays inside our own workshop and never passes through a subcontractor.
Design
Collaborative briefing, a strategy built around your visitor and a photorealistic 3D render of your space.
Manufacturing
In-house joinery and manufacturing with premium, high-quality and sustainable materials at our Barcelona workshop.
Build & install
Transport and coordination to IFEMA Madrid, on-site build and dismantling by our own crew, and dedicated support throughout the show.
Projects that back every stand we build
For more than 20 years we have been designing and building exhibition stands for trade fairs across Europe, from tourism to technology, food and healthcare. We start from a photorealistic 3D render, manufacture with in-house joinery and sustainable materials, and obsess over every finish so your brand conveys the same quality as the destination or service you are selling.
What your FITUR stand needs, depending on who you are
The tourism industry is not one single type of exhibitor at this leading exhibition, and each profile needs a different stand. These are the four briefs we get most often for FITUR.
01
Destinations and tourism boards
A destination sells an experience, not a product. We work the set design and materials so visitors step into the landscape, food culture or heritage of the territory, with space for presentations and official events.
02
Hotel chains and accommodation
Here the stand is won in closed-door meetings with tour operators. We prioritise private rooms, reception desks and storage, with a finish that reflects the real category of your properties.
03
Travel agencies, tour operators and transport
Packed diaries and lots of short visits. We design smooth circulation and multiple conversation points so several sales people can work at once without the stand seizing up at peak hours.
04
Travel technology
If you sell software or digital solutions you need to demo product on screen. We build monitors, videowalls and demo stations into the structure itself, with the power and data connections already resolved, so you stand out at a trade show this size.
A reusable stand, edition after edition
FITUR is a fixed date every January. If you exhibit every year, we design a modular, reusable stand that keeps your brand image consistent and cuts the cost of each edition without giving up a bespoke finish.
We store the structural elements at our facilities between shows, and for the next edition we refresh the graphics and reconfigure the layout to suit whatever space IFEMA allocates you. The FITUR stand is built in certified timber, aluminium and recyclable materials.
Frequently asked questions about FITUR exhibition stands
The questions we hear most from companies preparing their stand for FITUR at IFEMA Madrid, from dates and budget to logistics, installation and reusing the stand between editions. Not covered? Ask us directly about your FITUR stand.
When does FITUR 2027 take place?
FITUR 2027 runs from 20 to 24 January 2027 at IFEMA MADRID, with Puerto Rico as partner country. The first days are trade only and the weekend opens to the general public. To arrive with room to spare, the stand design should be signed off before the end of the previous summer.
What drives the cost of a FITUR stand?
The floor area of your space, how many sides are open, the height and whether it has a double deck, the materials and finishes, and extras such as technical lighting, AV or furniture. A reusable stand costs more in the first edition and less in the following ones. We prepare a fixed quote with no obligation based on your space and your objectives.
What does your FITUR stand design and build service include?
For FITUR it covers the render, the joinery, the freight to IFEMA Madrid, the build, the dismantle and someone on site while the show runs. We file the IFEMA Madrid documentation and order electricity, water and data for FITUR.
Do you build stands for tourism boards and regional governments?
Yes. Institutional destination stands have their own requirements: a presentation and events area, space for co-exhibitors from the territory, press facilities and set design that represents the destination. We plan the space so all of that coexists without the stand losing coherence.
Can you include audiovisual technology in the stand?
Yes. We integrate LED screens, videowalls, projection and interactive displays into the stand structure rather than bolting them on afterwards. At a show as visual as FITUR it is one of the most effective ways to stop visitors in the aisle.
How long does it take to have a FITUR stand ready?
Six to eight weeks covers briefing, design and 3D render, sign-off, manufacturing and installation. Even so, for FITUR we recommend starting in September or October: it is the busiest build period at IFEMA and last-minute availability gets complicated.
Can the stand be reused at the next edition of FITUR?
Yes. The FITUR stand comes apart into stored components that we keep, inspect and repair for you. The next time FITUR comes round, the graphics are renewed and the layout adapted to your new plot, reusing most of the structure.
FITUR 2027 takes place at IFEMA Madrid
FITUR brings the global travel industry together at IFEMA Madrid every January. For FITUR we produce in Barcelona and build in Madrid: one supplier for manufacturing, freight, installation and dismantle.
Exhibition stand design and build in Madrid
FITUR takes place at IFEMA Madrid, one of the most important exhibition centres in Europe. As the contractor for your FITUR stand we take on production, freight, installation and the dismantle at IFEMA Madrid.
Contemporánea Eventi builds your FITUR stand in Madrid
You now know the dates, the venue and what you need to exhibit at FITUR 2027. All that is left is the important part, turning up with a stand that converts visits into commercial contacts. Tell us about your project and get a quote, a tailored one with no obligation.