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What your Expoóptica stand needs depending on frames, lenses, optometric equipment or audiology
Expoóptica + Audio connects optics, audiology and technology, with brands, manufacturers, buying groups and chains. Visitors buy small, highly detailed product, so lighting and the order of the display decide everything.
Frames and optical fashion
Displays with their own light and the product at eye level, with room to try on in front of a mirror.
Lenses and coatings
Samples under controlled light and screens that explain the difference you cannot see at a glance.
Optometric equipment
Demo stations with the device in use, and space for the professional to try it without rush.
Audiology
Booths with acoustic insulation to try equipment and talk with the client without aisle noise.
IFEMA requirements for the free-design stand at Expoóptica, per its 2026 guides
The Expoóptica guide is not published yet, so these are the rules of the MATELEC 2026 guide and the SICUR 2026 guide. They will be confirmed with Expoóptica’s.
See all 8 rules, with their source
| Project | In the 2026 guides, the free-design project is uploaded to the Zona Expo one month before build-up starts, with plan and front and side elevations. source |
|---|---|
| Rigging | If the project has elements hung from the ceiling, the hanging points must be booked with the fair and a separate rigging project sent before that same date. source |
| Height | 4 m along the perimeter. To raise or hang decorative elements up to 6 m, set back 1 m around the perimeter. Not available in the connection areas between halls or on the entrance sides of Halls 9 and 10. source |
| Overhangs | Construction, decoration and spotlights may not project more than 50 cm beyond the allocated space, and only from 2.5 m high. Spotlights point towards the inside of the stand. source |
| Solid walls | At most 50% of each aisle frontage. Longer closures are set back 3 m and cannot exceed 80% of the frontage length. source |
| Second floor | Up to 7 m in halls, set back 1 m around the perimeter and not allowed in the connection areas or on the entrance sides of Halls 9 and 10. A document with dimensions, working load and capacity is required. source |
| Safety and access | Hard hat, high-visibility vest and safety footwear are compulsory during build-up and dismantling. Every company builds at least the party walls with the hall wall and neighbouring stands, and submits the occupational risk protocol. source |
| Build rights | The build contractor pays them to IFEMA before starting. In the 2026 guides, last-minute booking carries a 25% surcharge. source |
Source: MATELEC and SICUR 2026 Exhibitor Guides and Specific Participation Rules (IFEMA MADRID, in Spanish), consulted 2026-10-07. Expoóptica’s was not available; confirm against it.
Designing an Expoóptica stand with frames under good light and audiology booths
In IFEMA’s 2026 guides the project must be approved one month before build-up, so we settle early the lighting, the showcases and the booths.
Light that shows the product
Its own lighting on every display so a frame is seen with its real colour and finish.
Order in small product
Showcases and panels organised by collection, so the buyer compares without touching everything.
Insulated booths
One or more closed booths for audiology tests, with a door and acoustic treatment.
Meeting zone
A table for orders, within the frontage closure limit, to close deals with buying groups and chains.
Planning to exhibit at Expoóptica?
Tell us which brand or equipment you bring and how many tests you want to offer. We come back with a 3D proposal and a quote.
Stands from our portfolio, such as those for FAE, Tyton and TT Cables
More stand projects in our portfolio.
What makes an Expoóptica stand with frames, booths and lots of light cost more
We do not give figures without seeing your plot: the cost of an Expoóptica stand depends on the metres, the lighting and how many booths you need. These are the six factors.
Own lighting
Careful light on every display adds installation and upkeep throughout the show.
Made-to-measure displays
Small product needs furniture made for it, with finishes that do not compete with the frames.
Audiology booths
Each booth adds structure, a door and acoustic insulation, and takes usable area.
Order zone
A table for buying groups and chains adds furniture and distance from the aisle, but closes sales.
Height and rigging
Raising the brand needs a set-back and, if hung, a rigging project approved in time.
Reusing the stand
A modular design pays off because between editions you can go to other shows in the sector.
At Contemporanea Eventi we design and build your Expoóptica stand
Tell us which brand or equipment you bring, how many booths you need and how many meetings you expect. We come back with a 3D proposal and a quote for your stand at Expoóptica.
- 3D proposal with a quote
- Built in our Barcelona workshop
- Installed and dismantled by our crew at IFEMA Madrid
Meet the team that designs, builds and installs it.
Frequently asked questions before exhibiting at Expoóptica + Audio 2028
The questions that come up most when preparing a free-design stand at IFEMA Madrid. The rules cited are those of IFEMA’s 2026 guides, until the Expoóptica 2028 one is out.
When is Expoóptica 2028?
On 23-25 March 2028 at IFEMA Madrid, together with the audiology section of Expoóptica + Audio.
What is Expoóptica + Audio?
According to IFEMA website, a professional ecosystem connecting optics, audiology and technology, with brands, manufacturers, buying groups and chains.
How much does a Expoóptica stand cost?
It depends on the plot, the lighting and the booths you need, so we give no figure without the plan. To orient yourself on the items, see how to calculate a trade show stand budget.
Can I build a two-floor stand?
Yes, up to 7 m in halls, with the upper floor set back 1 m. Not in the connection areas or on the sides of Halls 9 and 10.
Can I close my stand with walls?
Up to 50% of each aisle frontage. To close more, set it back 3 m and do not exceed 80% of the frontage.
When should I start designing?
With months to spare: in the 2026 guides the project is approved one month before build-up. See the steps to organise a trade show in advance.
Installing your Expoóptica stand at IFEMA Madrid, step by step
We take the finished stand from Barcelona to IFEMA Madrid. We install and dismantle it ourselves, within IFEMA's hours.