Brands that trust us as their stand builder
What your America’s Cup space needs depending on whether you are a team, sponsor, institution or guest brand
At the America’s Cup visitors do not enter a trade show: they stroll through a regatta village by the sea. Five teams compete and every company or institution has to be visible in the crowd.
Brand activation
A touchpoint in the race village, open to the stroll, that shows something in a few seconds.
Team bases
Function first: access for material, technical zones and a well-closed public face.
Sponsor hospitality
A terrace or room for guests with views, a nearby kitchen and controlled flow.
Institutional pavilions
A region or company on show for several weeks, with a clear message and pieces that renew.
Designing an America’s Cup space with a visible brand, hospitality and structure built for the sea
A build by the sea in July means heat, salt and public at all hours. So we design the structure to endure, the brand to be seen in the crowd and the hospitality for guests.
Brand in the crowd
A piece visible from the promenade, with a simple idea understood at a glance.
Structure for the sea
Materials and anchors designed for salt, wind and sun, with finishes that hold up.
Hospitality with flow
A terrace or room with separate access for guests and service, so flows do not cross.
Phased build-up
A build-up and dismantling schedule adjusted to the organiser's windows and the public.
Planning to take part in the America’s Cup?
Tell us whether you are a team, sponsor or institution and what space you need. We come back with a 3D proposal and a quote.
Design, production and logistics of your stand at every stage
More stand projects in our portfolio.
What weighs on the budget of an America’s Cup space by the sea in Naples
We do not give figures without seeing the site: the cost of an America’s Cup space depends on the metres, the hospitality and the exposure to the sea. These are the six factors.
Materials for the sea
Salt, wind and sun call for finishes and anchors that endure weeks of exposure.
Hospitality
A terrace or room for guests adds furniture, service and separate access.
Visible brand
A piece seen from the promenade adds height, wind calculation and night lighting.
Technical zones
Team bases add access for material and zones closed to the public.
Transport and build-up
Producing in Barcelona means planning transport to Naples and a short build-up window.
Site permits
A public site needs permits and conditions set by the organiser or the city.
At Contemporanea Eventi we design and build your America’s Cup space
Tell us whether you are a team, sponsor or institution, how many guests you expect and what site you have. We come back with a 3D proposal and a quote for your America’s Cup space.
- 3D proposal with a quote
- Built in our Barcelona workshop
- Installed and dismantled by our crew at Naples
Meet the team that designs, builds and installs it.
Questions about your own space at the America’s Cup and a build by the sea in Naples
The questions that come up most when preparing a space at an outdoor sporting event. Site conditions are set by the organiser, so deadlines and permits are confirmed with them.
When is the America's Cup 2027?
The Match opens on 10 July 2027 with two races and concludes by the weekend of 17 and 18, in Naples.
Is it a trade show like the others?
No: it is a sporting event with a race village and general public, so the space is closer to an event pavilion than to a trade show stand.
How much does a the America's Cup stand cost?
It depends on the plot, the site and the hospitality, so we give no figure without the plan. To orient yourself on the items, see how to calculate a trade show stand budget.
Where are the build rules?
In the conditions the organiser sets for each site. They are not public, so we ask the client for them before closing the design.
Is there a height limit?
It depends on the site and on the permits from the city and the organiser. We confirm it before drawing the brand at height.
When should I start designing?
With months to spare, because site permits set their own deadlines. See the steps to organise a trade show in advance.
Production in Barcelona and build-up of your America's Cup space in Naples
We build the stand in our Barcelona workshop and take it to Naples. We install and dismantle it ourselves, within the organiser's hours.