Food brands that trust us
Make your brand stand out at Alimentaria Barcelona with a custom stand
Exhibiting at Alimentaria 2028 and need your booth to stand out among thousands of food and beverage brands? Its 2026 edition, the 50th anniversary, closed with 109,600 trade professionals and more than 3,300 exhibiting companies. At one of the world's leading food and drinks trade shows, with thousands of buyers, distributors and horeca professionals, a conventional stand goes unnoticed.
At Contemporanea Eventi we design, build and install your custom exhibition stand for Alimentaria from our own workshop in Barcelona, 15 minutes from Fira Gran Via. More than 20 years turning square metres into spaces that showcase your products and generate real business conversations.
What Alimentaria is and when it takes place
Alimentaria is one of the largest food and drink shows in the world, organised by Fira de Barcelona. The next edition runs from 20 to 23 March 2028 at Fira Barcelona Gran Via.
The 2026 edition, held alongside Hostelco, drew 109,600 trade professionals and more than 3,300 exhibiting companies. A quarter of those visitors arrived from 120 countries, and 1,200 of the exhibitors came from 70 countries, so the brief on this floor is set by an international buyer.
Being a biennial show changes the brief. Two years of product news arrive at the same edition, and the stand you approve has to hold up for the whole run and still be worth reassembling two years later.
The visitor is a buyer, not a consumer. Importers, distributors and purchasing managers arrive with the agenda already set, many of them from outside Spain, and they spend the days comparing products and closing volume rather than browsing.
Alimentaria has been running alongside Hostelco, the hospitality and equipment show, so the same visitor moves between food and kitchen, and your stand competes for attention with the offer of the whole venue.
How to prepare your stand for the international buyer at Alimentaria
Alimentaria is a professional buying show, and whoever sits down with you is usually an importer or a purchasing manager arriving from another country. That changes four things about the stand.
A table where volume and price get negotiated
The conversation that matters takes time and happens sitting down. Plan the table from the first drawing instead of improvising with two stools.
Samples and spec sheets in more than one language
A foreign buyer asks for reference, format and certification in writing. A display that keeps the sample and the sheet together saves half the conversation.
Cold for perishable product
If what you bring degrades, the cabinet or the chamber is built into the joinery, with the power draw and the drain planned in advance.
Quick tasting, standing up
Here tasting is a sales tool rather than a social act. A short counter that is easy to restock works better than a wide seating area.
Full service for your Alimentaria stand
We handle the entire process, from the first sketch to dismantling, so you can focus only on your visitors. One team on Alimentaria, turnkey, with a single point of contact. We design your Alimentaria stand, manufacture it in Barcelona and install it at Fira de Barcelona Gran Via, taking care of every step in between.
Design
Collaborative briefing, visitor-centred strategy and photorealistic 3D rendering of your space.
Production
In-house manufacturing with premium, high-quality and sustainable materials at our Barcelona workshop.
Installation
Transport and coordination to Fira de Barcelona Gran Via, on-site assembly and dismantling by our team, and dedicated support at the venue throughout the trade show.
Exhibition stands for food and beverage trade shows
We are specialists in food and beverage trade show stands. We have built stands at Alimentaria and for brands across the food, drinks and gastronomy sector, with tasting areas, show-cooking and meeting spaces. We know what the sector demands: showcasing the product, conveying your brand identity and creating a space that invites visitors to taste and to buy.
What your Alimentaria stand needs, depending on what you exhibit
A stand that works at Alimentaria is not improvised. These are the three things we work on to make your Alimentaria plot earn its cost.
01
Meat and dairy
Chilled product needs cold from the first hour. We build refrigerated units and display cabinets into the joinery, size the electrical supply for them and plan a back-of-house where stock is replaced without crossing the tasting area.
02
Foodservice and HORECA
Kitchen equipment is demonstrated switched on. We plan water, drainage and power for live cooking, with extraction where the format requires it, and we keep the public at a safe distance from the working area.
03
Fine foods, organic and preserves
A jar or a bottle is bought at half a metre. We work accent lighting, shelf height and materials so the packaging reads as premium up close, and we leave room to open and taste without dismantling the display.
04
Grocery brands and regional pavilions
Large ranges and collective pavilions share the opposite problem: too many references and too many names. We design a shared architecture with individual positions, so every brand is identifiable and the whole still reads as one.
A reusable stand for every edition of Alimentaria
Alimentaria is a biennial trade show: two years pass between editions. We design modular, reusable stands you can set up again, with changes of image or size, at the next Alimentaria or at other trade shows in the sector, protecting your investment and your brand consistency.
What decides the budget for your stand at Alimentaria
The cost of a Alimentaria stand is decided by six variables. We list them before quoting, so you know where the Alimentaria budget goes before asking for a figure.
The floor space and the type of plot
A corner plot, or one open on two sides, needs more vertical structure and more faces resolved than a plot in a row.
Cold and the water installation
Cabinet, chamber, sink and drain add equipment, power draw and technical planning, and it is the line that most sets a food stand apart from any other.
The tasting counter
Serving product needs a hygienic surface, storage close by and restocking that does not cross the area where you are negotiating.
Height and a second floor
Among thousands of exhibitors, height is what makes you findable. An upper floor adds meeting space without taking more floor.
Furniture and finishes
The widest margin in the budget. With our own joinery we adjust finish and piece to the product you are showing.
Build, dismantle and storage
Transport to Fira Barcelona Gran Via, crew on site and, with a biennial show, keeping the stand for two years before it goes out again.
With the plot allocated and these six decided, we give you a closed quote and a render before anything goes into production.
Frequently asked questions about Alimentaria stands
We answer the most common questions from those preparing their stand for Alimentaria in Barcelona, from dates and design to logistics, build-up and reusing the stand across editions. If you have another question about Alimentaria, we will answer it with no obligation.
When and where is Alimentaria 2028 held?
Alimentaria 2028 takes place from 20 to 23 March 2028 at Fira de Barcelona Gran Via, alongside Hostelco. It is a biennial food and beverage trade show.
What makes a stand stand out at Alimentaria?
A great Alimentaria stand combines a design that communicates your brand at a glance, a clear area to display and taste the product and a space to welcome buyers and distributors. Lighting, materials and the flow of the layout make the difference between a stand people visit and one they ignore.
Is a Alimentaria stand always bespoke, or can it be modular?
Both. We build 100% custom stands when you want a unique impact, and modular, reusable solutions when you prioritise versatility and optimising your investment across editions.
Do you handle transport, assembly and dismantling in Barcelona?
Yes. We offer a turnkey service including design, in-house manufacturing at our Barcelona workshop, transport, assembly and dismantling at Fira de Barcelona Gran Via.
Can I reuse the stand at the next Alimentaria edition?
Yes. We design with reuse in mind so you can set up your stand again at the next Alimentaria or at other trade shows in the sector, with the adaptations you need.
Alimentaria 2028 takes place at Fira de Barcelona Gran Via
Alimentaria 2028 runs from 20 to 23 March 2028 at Fira de Barcelona Gran Via, alongside Hostelco. Having the office and the workshop here is what gives us control and speed on a Alimentaria stand, rather than a promise from a supplier.
Exhibition stand design and build in Barcelona
Alimentaria is held at Fira de Barcelona Gran Via, one of Europe's leading exhibition venues. With head office and workshop in Barcelona, we design, build and install your Alimentaria stand with full control of the process.
At Contemporanea Eventi we design your Alimentaria stand in Barcelona
You already know the dates, the venue and everything you need to exhibit at Alimentaria 2028. What remains is the part that pays: reaching Alimentaria with a stand that turns visitors into clients. Tell us about your Alimentaria project and we will prepare a quote for it, with no obligation.