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Your HIP stand competes at the most hands-on show in hospitality
Exhibiting at HIP 2027 and need a stand worthy of the biggest innovation event for the Horeca sector? HIP is not a catalogue show: here people cook live, serve, taste product and run machinery in front of the visitor. A conventional stand falls short the moment you need water, extraction and real electrical power.
At Contemporánea Eventi we design, manufacture and install your custom HIP exhibition stand, with in-house joinery at our Barcelona workshop. For more than 20 years we have been turning square metres into spaces that get product tasted and contacts made, with craft finishes and sustainable materials.
What is HIP and when does it take place
HIP, Horeca Professional Expo, is the largest professional event for hospitality innovation held at IFEMA MADRID. The next edition runs from 1 to 3 March 2027 at the IFEMA Madrid exhibition centre, alongside the Hospitality 4.0 Congress.
It is an annual show bringing together organised restaurant groups, hotels, contract catering, bars and coffee shops. Kitchen equipment, food and beverage, hospitality technology, furniture and contract all exhibit side by side. Visitors are chefs, owners, operations directors and purchasing managers, and they decide based on what they see, smell and taste on your stand.
Turnkey service for your HIP stand
We run the HIP project end to end and leave you the part that actually earns money. For HIP: one supplier, one contact, no chain. Concept, in-house manufacturing and build at IFEMA Madrid: the whole HIP project runs on one set of hands.
Design
Collaborative briefing, a strategy built around your visitor and a photorealistic 3D render of your space.
Manufacturing
In-house joinery and manufacturing with premium, high-quality and sustainable materials at our Barcelona workshop.
Build & install
Transport and coordination to IFEMA Madrid, on-site build and dismantling by our own crew, and dedicated support throughout the show.
Projects that back every stand we build
For more than 20 years we have been designing and building exhibition stands for trade fairs across Europe, with experience in food and hospitality alongside technology, healthcare and industry. We start from a photorealistic 3D render, manufacture with in-house joinery and sustainable materials, and control every finish so your brand conveys the quality you sell.
What your HIP stand needs, depending on what you exhibit
Four very different exhibitor profiles share the halls at HIP, and each one has a different installation to solve.
01
Kitchen equipment and machinery
Ovens, blast chillers and warewashing need power, water, drainage and extraction. We size the services with IFEMA and calculate loads and access routes so the machinery gets in and runs without surprises on build day.
02
Food and beverage
If you offer tastings you need a back-of-house, refrigeration and a bar designed to serve without bottlenecks. We separate preparation from the tasting point and keep storage within reach for restocking across the three days.
03
Hospitality technology
EPOS, management software and robotics sell by being shown running. We build screens and demo stations into the structure, with hidden cabling and a quieter area to sit down and go through the product.
04
Furniture, contract and interiors
Here the stand is the product. We build it as a styled showroom, using the same joinery and finishes you sell, so visitors can see exactly how it would look in their venue.
A reusable stand, edition after edition
HIP is a fixed March date and most exhibitors come back every year. When HIP repeats for you, the stand is designed to be stored and rebuilt rather than replaced.
On a stand with a kitchen the benefit is double: the technical modules for back-of-house, bar and storage are the most expensive part to resolve and they carry over year to year. We store the structural elements at our facilities and refresh graphics and layout to suit whatever space IFEMA allocates you.
Frequently asked questions about HIP exhibition stands
The questions we hear most from companies preparing their stand for HIP at IFEMA Madrid, from dates and kitchen services to logistics, installation and reusing the stand between editions. Still unsure about something at HIP? Ask.
When does HIP 2027 take place?
HIP 2027, Horeca Professional Expo, runs from 1 to 3 March 2027 at IFEMA MADRID, alongside the Hospitality 4.0 Congress. If your stand includes a kitchen or special services, start the design before the previous summer: the service connections have to be requested well in advance.
Can you build a live kitchen on the stand?
Yes, and it is one of the particularities of HIP. We design open kitchens with fume extraction, water supply, drainage and the electrical power your equipment requires, and we handle the service requests and technical documentation with IFEMA. We also position it so smoke and noise do not spoil the meeting area.
What does your HIP stand design and build service include?
For HIP it covers the render, the joinery, the freight to IFEMA Madrid, the build, the dismantle and someone on site while the show runs. We also handle the venue documentation and the electricity, water and data connections.
Do you design bars and tasting areas?
Yes. We plan the bar, back-of-house and refrigerated storage around the real service flow: where the visitor arrives, where they are served and how your team restocks, so the stand does not seize up at peak times.
Is the stand a one-off or can it come back to HIP?
Yes. For HIP we build demountable structures and technical modules and store them ourselves between editions. The next time HIP comes round, the graphics are renewed and the layout adapted to your new plot, reusing most of the structure. In an annual show it pays back quickly.
Is the distance to IFEMA Madrid an issue for our HIP stand?
Yes. For HIP we take our own installers to IFEMA Madrid, so the people building it already know how it fits together. The HIP quote includes transport and everything that has to be agreed with IFEMA Madrid.
HIP 2027 takes place at IFEMA Madrid
HIP brings the hospitality sector together at IFEMA Madrid every March. From our joinery to IFEMA Madrid: production, transport, build and dismantling for HIP handled end to end.
Exhibition stand design and build in Madrid
HIP takes place at IFEMA Madrid, one of the most important exhibition centres in Europe. We cover the whole build for HIP, from the workshop floor to the empty plot at IFEMA Madrid after dismantling.
Contemporánea Eventi builds your HIP stand in Madrid
You now know the dates, the venue and what a hospitality stand with a live kitchen demands. All that is left is the important part, turning up with a stand that converts tastings into customers. Give us the HIP brief and you get a tailored quote, not a price list.
Meet the team that will manage your HIP stand, from first call to teardown.