Brands that trust us as their stand builder
What your Ambiente stand needs depending on tableware, decor, gifts or furniture
In 2026 Ambiente gathered 3,703 exhibitors and 95,503 visitors, 37% from retail. Visitors buy by sight and touch, so the stand is a showcase with an order table.
Tableware and table
Tables set as in a restaurant or a home, with light that makes the material shine and product at hand.
Decor and gifts
Scenes that change per product family, with shelves at eye level and a table for orders.
Furniture and accessories
Pieces shown in use, with room to sit and touch them, and a corner for the buyer.
Buyer and distribution
A quiet room or table to close orders with retailers, away from aisle noise.
Messe Frankfurt construction heights that shape an Ambiente stand
The Ambiente 2027 exhibitor manual is not public yet. This is the Messe Frankfurt heights factsheet, which governs its own shows, and will be confirmed with the manual.
See all 4 rules, with their source
| Basic height | The basic height is 2.50 m. Above it, the back of walls facing a neighbouring stand is smooth and in a neutral colour, such as white or light grey. source |
|---|---|
| Maximum height per hall | Up to 30 m², the maximum is 4 m. For stands over 31 m² it depends on the hall: from 4 m in 1.1, 4.1 and 4.2 to 8 m in 2.0, 3.0, 3.1 and 5.1. Halls 6.1 and 6.2 allow 3.70 m. source |
| Hung elements | In halls with a 5 m limit for hung items, rigging, lighting and advertising are set back at least 1 m from neighbouring stands. source |
| Two storeys | They need plan approval. In Hall 5.0 two storeys cannot be built. source |
Source: Messe Frankfurt construction heights factsheet (2024), consulted 2026-10-07. Confirm against the Ambiente manual.
Designing an Ambiente stand as a showcase with a scene per product family and an order table
An Ambiente buyer walks many halls. So we design the stand as a showcase understood in seconds, with a table to sit at when they are interested.
A scene per family
Each product family with its own mood and light, so the buyer sees how it is used.
Shelves in view
Product ordered at hand height, with the price and data sheet next to it.
Order table
A seated corner, to one side of the aisle, to close terms with retailers.
Clean back wall
The wall to the neighbour is smooth and neutral above 2.50 m, and we design it that way from the first sketch.
Planning to exhibit at Ambiente?
Tell us which product family you present and how many metres you have. We come back with a 3D proposal and a quote.
Stands from our portfolio, such as those for Active Concepts, K-Pharm and EVA Pharma
More stand projects in our portfolio.
What weighs on the budget of an Ambiente stand with scenes and an order table
We do not give figures without seeing your plot: the cost of an Ambiente stand depends on the metres, the scenes and the order table. These are the six factors.
Scenes per family
Each scene adds joinery, finishes and lighting, and surface dedicated to a single family.
Product lighting
Careful lighting for tableware and gifts adds installation and control throughout the show.
Order table
Every table or room adds furniture and reduces the open surface of the stand.
Height by hall
Going above the basic height needs a large stand and respecting the hall's limit.
Transport and build-up
Producing in Barcelona means planning transport to Frankfurt and a short build-up window.
Reusing the stand
A modular design pays off if you return to Ambiente or take the stand to other consumer shows.
At Contemporanea Eventi we design and build your Ambiente stand
Tell us which product family you present, how many scenes you want and how many meetings you expect. We come back with a 3D proposal and a quote for your stand at Ambiente.
- 3D proposal with a quote
- Built in our Barcelona workshop
- Installed and dismantled by our crew at Messe Frankfurt
Meet the team that designs, builds and installs it.
Common questions from Ambiente exhibitors about their stand in Frankfurt
The questions that come up most when preparing a stand at Messe Frankfurt, answered with its heights factsheet, until the Ambiente 2027 exhibitor manual is published.
When is Ambiente 2027?
On 29 January-2 February 2027 at Messe Frankfurt.
What were the figures of Ambiente 2026?
Per its facts and figures, 3,703 exhibitors from 162 countries and 95,503 visitors, 72% of them international.
How much does a Ambiente stand cost?
It depends on the plot, the scenes and the order table, so we give no figure without the plan. To orient yourself on the items, see how to calculate a trade show stand budget.
What is the maximum height?
Can I hang elements from the ceiling?
In halls with a 5 m limit for hung items, rigging is set back at least 1 m from neighbours.
When should I start designing?
With months to spare, because the plans of an approved construction are sent six weeks before. See the steps to organise a trade show in advance.
From the Barcelona workshop to the build-up of your Ambiente stand at Messe Frankfurt
We build the stand in our Barcelona workshop and take it to Messe Frankfurt. We install and dismantle it ourselves, within the organiser's hours.






