ROI formula: how to calculate the investment return of a trade fair
Measuring the investment return of any budgeted action put forward with the will to promote ourselves is not a given, and so it requires plenty of time to crunch the numbers, something of increasingly difficulty when the campaign is offline. In this case, it won’t deliver measurable direct records as it will in online
How to prepare a briefing for a stand
The briefing is the star document in any organization plan: it is the way to put down on paper the largest amount of necessary information, in this case, to build the best stand for the fair we want to be part of. This way, the briefing works as the most effective communication tool when
HOW TO CALCULATE THE BUDGET FOR A STAND AT A TRADE FAIR
Before getting down to business and since we, Contemporanea Eventi, take great pleasure in things well said and done, we want to be as clear and transparent as possible, especially when it comes to setting a realistic budget stand from day one. Thus, we will begin by saying that being part of a trade
START THE YEAR PLANNING YOUR FAIR MARKETING STRATEGY
A new year begins, and despite our business not being dramatically altered by the new calendar, it is though the perfect time to take stock and seek those strategies, alternatives that will draw public in not only in big numbers, but also quality wise: that target public that will be genuinely interested in our services.And where is