We could compare trade fair marketing to a long-distance race, but without a marked path. This way, the only challenge we face is to reach the finish line by reaching the objectives established beforehand, for which we can choose among

The power of attraction of a designer stand for congresses and trade fairs is undeniable: your ideal customers, those willing to purchase your services and the reason for attending the fair, are within reach, so the more spectacular, striking and

Measuring the investment return of any budgeted action put forward with the will to promote ourselves is not a given, and so it requires plenty of time to crunch the numbers, something of increasingly difficulty when the campaign is offline.

The briefing is the star document in any organization plan: it is the way to put down on paper the largest amount of necessary information, in this case, to build the best stand for the fair we want to be