Fairs and stands: how to choose where to introduce ourselves to our public
We could compare trade fair marketing to a long-distance race, but without a marked path. This way, the only challenge we face is to reach the finish line by reaching the objectives established beforehand, for which we can choose among
4 reasons for having a congress and trade fair stand
The power of attraction of a designer stand for congresses and trade fairs is undeniable: your ideal customers, those willing to purchase your services and the reason for attending the fair, are within reach, so the more spectacular, striking and
ROI formula: how to calculate the investment return of a trade fair
Measuring the investment return of any budgeted action put forward with the will to promote ourselves is not a given, and so it requires plenty of time to crunch the numbers, something of increasingly difficulty when the campaign is offline.
How to prepare a briefing for a stand
The briefing is the star document in any organization plan: it is the way to put down on paper the largest amount of necessary information, in this case, to build the best stand for the fair we want to be
HOW TO CALCULATE THE BUDGET FOR A STAND AT A TRADE FAIR
Before getting down to business and since we, Contemporanea Eventi, take great pleasure in things well said and done, we want to be as clear and transparent as possible. Thus, we will begin by saying that being part of a
START THE YEAR PLANNING YOUR FAIR MARKETING STRATEGY
A new year begins, and despite our business not being dramatically altered by the new calendar, it is though the perfect time to take stock and seek those strategies, alternatives that will draw public in not only in big numbers, but also
AM I IN TIME TO EXHIBIT AT THE MWC 2023?
If you have considered this matter, then you probably know that in a matter of 3 months, the largest mobile phone and telecommunications fair in the world, also at enterprise level, will be held in Barcelona: the Mobile World Congress. This way,
WHAT KIND OF TRADE FAIR SHOULD I ATTEND TO PROMOTE MY BUSINESS?
We don’t have to ponder this question to get an answer; it is one that will deliver more potential customers. The world of events is so complex though, that taking out the trade fair calendar and picking up one that seems suitable
BENEFITS DELIVERED BY MY TRADE FAIR MARKETING STRATEGY WHEN ATTENDING THE MWC
If we are in the mobile technology and telecommunications business, we have every reason to have a stand at the MWC. One of them is to be part of the largest trade fair in the industry worldwide, which gathers more than
TRADE FAIR CALENDAR 2023: HOW TO PLAN FOR THE MAIN EVENTS
As we, Contemporanea Eventi, share in our blog, we believe in the vital importance of planning your trade fair marketing strategy and for such end, besides a spectacular design stand you may use to present yourself before your public, we are certain that