The most important element of interior design is the idea of design and space as a single entity that simultaneously flows in harmony to highlight everything it contains.
You just have to take a walk around the city to see the importance of interior design in Barcelona. Just by looking at the shop windows, you see how far the window dressing (with its visual merchandising variant) has become relevant for interior design.
You want your shop window to display the qualities of a product and increase desire to buy in the mind of your clients. Its design is a very careful creation that has to showcase the product in a certain way to call the attention of potential customers who are then attracted to enter the store and that once they are inside they find an atmosphere that makes them want to stay, buy and come back.
The space is modeled with colours, volumes, materials, fabrics, levels… Everything is worked and mixed to create a balance of sensations that highlight the product and offer the best shopping experience. Old premises are turned into the trendiest stores in a perfect blend of old and new where modernist exuberance coexists with minimalism as in the new COS Store or the Massimo Dutti new flagship store both in Passeig de Gràcia. Loewe, Hermés and Nino Álvarez, Santa Eulalia and Gratacós have the best designed stores and their window displays are among the most awarded ones in Europe.
Avant-garde Interiorism in Hotels, Restaurants and Offices
You can also find interior design in the hospitality sector. Contemporary restaurants offer you a complete experience and that is achieved through a very studied interior design where not only the taste but the sight, the ear, the smell and the touch are delighted – upholstery, furniture, decoration of the walls, every detail is designed in a way that eating in a restaurant is no longer only eating food but a unique experience of all the senses.
Some remarkable examples of Interiorism in Barcelona within the hospitality sector are the beautiful Ikibana Restaurant, built to resemble a forest of entwined branches where wood, lush leaves and curves create a feeling of movement as the light flows projecting different shades on walls and furniture. Another great example is the Tunateca Belfegó, where red tuna is the star ingredient. It was designed to resemble the bottom of the sea based on the colours of the skin and flesh of the tuna fish, blue, silver and red.
Aürt, the Hilton Diagonal Mar Hotel’s restaurant, which recently won the Award as the Best Designed European Restaurant according to the International Hotel and Property Awards is located in the hotel’s lobby, where light and space, blue, orange and wooden colours that represent the energy of Barcelona create a unique ambience to enjoy the culinary show that takes place in front of the clients.
You can’t miss El Nacional, a complete Gourmet experience, where you can find up to 8 different culinary areas. It is huge and industrial, modern and retro but at the same time cosy and detail-oriented.
The same goes for hotels – OD Barcelona, where design plays the leading role or The Edition Hotel, where walnut wood, marble, designer’s furniture and pieces of art combine to create a sense of peace and calm.
The office facilities have completely changed their appearance from being uniform boxes with rows of tables and poor lighting of the early 20th century to be spaces that allow the development of the professional skills of their employees, avoiding stress as much as possible. Environments where the colours, the distribution of the tables, the lights and even the ventilation are studied to maximise the capacity and comfort of everyone, looking for a better productivity and efficiency, notwithstanding the creation of a pleasant and relaxing environment that provides good communication both horizontally and vertically.
Experiencing Design Like Never Before
Interior design in Barcelona radiates in its streets and neighborhoods from the Gothic Quarter with its shops and boutiques, as well as the Olympic Port, with its towers, restaurants and leisure areas, walking through the tech district 22@ and contemplating the peculiar shape of Torre Glòries, formerly known as Torre Agbar.
A showcase of the evolution of a personal and original style in a unique and different city where any activity ceases to be an activity to become a vital experience.
Barcelona equals interior design. Come and enjoy the experience.