Fairs and stands: how to choose where to introduce ourselves to our public
We could compare trade fair marketing to a long-distance race, but without a marked path. This way, the only challenge we face is to reach the finish line by reaching the objectives established beforehand, for which we can choose among
4 reasons for having a congress and trade fair stand
The power of attraction of a designer stand for congresses and trade fairs is undeniable: your ideal customers, those willing to purchase your services and the reason for attending the fair, are within reach, so the more spectacular, striking and
ROI formula: how to calculate the investment return of a trade fair
Measuring the investment return of any budgeted action put forward with the will to promote ourselves is not a given, and so it requires plenty of time to crunch the numbers, something of increasingly difficulty when the campaign is offline.